The Definitive Guide to Patient Recruitment

With a fresh, ground-breaking approach, Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trial Success offers start-to-finish direction and insights for planning, implementing, and evaluating patient recruitment and retention efforts.

The book liberally uses examples of successful recruitment campaigns to illustrate its methods and theories. It also explores many current issues – such as regulatory environments, recruiting from special audiences, and much more – offering the bold perspectives of two of the industry's most respected thought leaders.

Reinventing Patient Recruitment will help set the standards for patient recruitment and retention for years to come.